Services

Expertise to help businesses, organisations and regions
move forward.

Looking to take your business in a new direction, develop more customer-focused services, or strengthen your brand, marketing and communications? Need a clearer view of the future, support with international expansion, or an experienced lead for a development project?

I combine service design, strategic thinking and hands-on delivery. Projects can range from a single advisory session, workshop or analysis to a broader development project or an interim project management role.

My services include:

01 Service Design & Customer-Centred Development

How well do you know what your customers really need? I help uncover customer insights and turn them into opportunities to improve services and experiences. I identify what works, where customers encounter difficulties and how to make services more seamless and appealing.

02 Foresight & Strategic Planning

Together, we explore emerging changes and assess what they could mean for your organisation. I provide analysis and facilitate foresight workshops, turning future-oriented insights into better-informed strategic choices and practical recommendations for seizing opportunities and preparing for risks.

03 International Business

Ready to explore new markets or grow internationally? I help assess your organisation’s readiness, research markets and competitors, and identify potential customers and partners.

With extensive experience working between Finland and Germany, I bring insight into both markets and business cultures. Whether you're expanding from Finland or entering the Finnish market, I offer practical support, with particular expertise in German-speaking Europe.

04 Brand, Marketing & Communications

A strong brand needs a clear market position. Together, we define what makes your business distinctive and how to reach your target audiences. I plan and deliver marketing and communications initiatives and manage brand renewals that support your business goals.

05 Project Management

Need an experienced project lead or additional capacity for a fixed period? I take responsibility for project planning, scheduling, coordination, stakeholder engagement and reporting. I can lead a project from start to finish or join one already under way.

06 Regional & Local Economic Development

I work with municipalities, regional organisations, projects and networks to strengthen local economies and long-term vitality. I assess the needs of businesses and other stakeholders, bring together evidence to support decision-making and help plan joint initiatives. My particular areas of expertise include business conditions, tourism, regional collaboration and knowledge-based leadership.

Recent work and learning

Foresight: Scenario development for wellbeing-focused urban living in 2050.
Service design and data-informed management, IT sector: Improving customer satisfaction – a Digital Signage as a Service case.
Data-lead tourism management: Developing strategic indicators, piloting tools and producing a practical management guide.
Foresight and weak signals: Exploring darkness as a tourism asset.
Service concept for a Wellbeing Services County: Involving family and loved ones in residential care services for older adults.
Service design, IT sector: Developing a Digital Product Passport concept and shaping it into a commercially viable offering.
Defence design: Developing a concept of a regional preparedness organisation.